Capture
Google Search Ads
Catch buyers actively searching for your service.
Digital Growth
Predictable enquiry. Clear ROI. Marketing wired into your CRM.
Website, SEO, Google Ads, Meta Ads, LinkedIn campaigns, content and CRM-connected lead generation. Predictable enquiry generation with clear cost-per-lead reporting — not a vague monthly retainer.
- Australian business focus
- Senior-led discovery
- Designed to support Essential Eight ML2 alignment
- Paid roadmap before implementation
Growth engineillustrative
SEO
Paid ads
Content
Social
CRM
CPL ↓ · Conv ↑
Attributed
CRM-connected
Reported
Channels we cover
Six channels. One growth engine.
Each channel plays a different role in the funnel. The audit picks the right mix — we don't recommend running all six at once for most Australian SMEs.
Demand
Meta + LinkedIn ads
Build awareness with audiences who don't know you yet.
Compound
SEO + content
Long-form articles that compound traffic for years.
Convert
Email + nurture
Move enquiries from interested to booked.
Recover
Retargeting
Bring back visitors who didn't convert first time.
Measure
CRM + reporting
Attribute every lead and dollar back to its source.
Who this is for
Digital Growth is for businesses wanting predictable enquiry generation, clear marketing attribution and follow-up that doesn't drop the ball. We work best with sales and marketing leaders ready to treat growth as a measurable system, not a series of one-off campaigns.
The shift this engagement creates
A simple before-and-after of what marketing leaders typically see once the growth engine is live.
Without a growth engine
- Inconsistent enquiry volume month to month
- Marketing spend with unclear ROI
- Website, ads and CRM disconnected from each other
- No clear cost-per-lead or cost-per-customer
- Leads getting lost between marketing and sales
After Digital Growth in place
- A working lead-generation engine — not one-off campaigns
- Clear cost-per-lead and cost-per-customer by channel
- Every lead in your CRM with source attribution
- Predictable monthly pipeline contribution
- Marketing decisions backed by reporting, not opinion
Common challenges we solve
Recurring marketing pain points a Digital Growth engagement is designed to address.
- • Inconsistent enquiry volume month to month
- • Marketing spend with unclear ROI
- • Disconnect between website, ads and CRM
- • Lack of attribution — nobody knows what's working
- • Leads dropped between marketing and sales handover
What you get
A weekly reporting dashboard. Not a status email.
Every Digital Growth engagement ships with a live reporting view your team can run any time — channel breakdown, cost-per-lead trend, and full-funnel conversion.
Growth performance — Last 30 days
Updated 2 min agoLeads
248+34%
Cost per lead
$72−18%
Audit bookings
19+11%
ROAS
3.4x+0.4x
Cost per lead trend
Search Social
Channel breakdown
Google Search Ads
865,180
Meta + LinkedIn
643,840
SEO + Content
580
Email + retargeting
40640
Weekly delivered to your inbox — always available in-platformIllustrative figures — not actual client data
What's included
A working lead-generation engine — not a campaign, a website refresh or a vague retainer.
- Website / landing page strategy and design
- SEO and content plan targeted at buyer searches
- Google Ads (Search, Performance Max, YouTube)
- Meta and LinkedIn paid campaigns
- CRM-connected lead capture with source attribution
- Conversion tracking and analytics setup
- Weekly optimisation and reporting cadence
- Monthly performance report with clear next steps
How it works
A five-step delivery flow from audit to monthly reporting.
- 1
Audit
Positioning, ideal customer, current funnel, channels and historical performance review.
- 2
Strategy & assets
Website / landing pages, ad assets, content plan and CRM integration foundations.
- 3
Launch campaigns
First paid campaigns live across Google, Meta or LinkedIn with conversion tracking.
- 4
Optimise
Weekly reviews on cost-per-lead, conversion and ROI. Retire losing assets, scale winners.
- 5
Report
Monthly performance report with clear next steps for sales, marketing and leadership.
Typical engagement
The structure most marketing leaders find easy to plan around.
Indicative duration
Ongoing monthly or campaign-based
Format
Audit · Launch · Optimise · Report
Led by
Senior growth strategist
Output
Lead-gen engine + monthly reporting
Ad spend is paid by you directly to the platform under your accounts — no markup on media.
Where it applies
How Digital Growth lands across Australian industries
Indicative examples of how this service applies across three different Australian industries. Numbers are illustrative until anchored to a real engagement.
Migration & Education
Multi-language paid lead-gen + CRM-attributed nurture
- Google Ads + landing pages by language
- Every enquiry attributed to channel + keyword
- Privacy-safe handling of student records
Illustrative — outcomes vary by business
Real Estate & Trades
Local SEO + Google Service Ads + suburb pages
- Ranks for high-intent local keywords
- Quote requests routed straight to CRM
- Geo-attributed cost-per-lead reporting
Illustrative — outcomes vary by business
Healthcare & Allied
Privacy-safe paid campaigns + intake forms
- Privacy-safe lead capture into your practice
- No third-party tracking on patient data
- Suburb-level reporting on bookings
Illustrative — outcomes vary by business
Potential outcomes
Common results we aim to give marketing leaders by the first 90 days of the engagement. Final outcomes vary by business.
- A predictable lead-generation engine — not a series of one-off campaigns
- Clear cost-per-lead and cost-per-customer by channel
- Every lead landing in the CRM with attribution
- Defensible reporting to back marketing and sales decisions
Illustrative outcomes: results depend on industry, budget, sales process, offer strength and competitive landscape. The audit establishes realistic targets before campaigns launch.
Industries we apply this to
Digital Growth tends to deliver the strongest return in lead-driven service and product businesses.
Frequently asked questions
Short answers to questions marketing leaders ask before scoping a Digital Growth engagement.
Which channels do you cover?
Website, SEO, Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, content marketing and short-form video. The audit recommends the right mix of channels based on your buyers, budget and ICP — instead of doing everything at once.
What's the difference between this and a regular marketing agency?
We treat growth as a measurable system, not a vague monthly retainer. Every lead is attributed back to a channel, every channel has a cost-per-lead, and every report has a clear recommended next step. CRM connection is the default, not a bolt-on.
Do we get to keep the website, ad accounts and analytics?
Yes. Websites, ad accounts, analytics properties, conversion tracking and CRM integrations live under your accounts and your ownership — not ours. You keep everything if the engagement ends.
How long until we see results?
Paid channels usually generate enquiries inside the first 2–4 weeks of campaigns going live. SEO and content take 3–6 months to compound. We set realistic expectations during the audit based on your budget, industry and current funnel.
Can you work alongside our existing marketing team?
Yes. Many engagements run alongside an internal marketing lead or other agencies. We focus on the parts where senior strategy, paid channels and CRM connection add the most value — and stay out of the parts your team already owns.
How are budgets structured?
Engagement fee covers strategy, build, optimisation and reporting. Ad spend is paid directly by you to the platform under your accounts — so there's no markup on media. Final budget is scoped after the audit.
Primary paid offer
Ready to turn marketing into a measurable engine?
Book a free 30-minute opportunity call. If Digital Growth is the right next move, we'll scope the plan and send a written engagement letter — no obligation either way.