E-commerce
DTC apparel launch on Shopify + Klaviyo retention
- Full theme + UX build, mobile-first
- Migration of catalogue + customer history
- Post-purchase retention flows live at launch
Illustrative — outcomes vary by business
E-commerce
Specialist solution · Scoped after audit
E-commerce built around your catalogue, your margins and your customers.
Shopify, BigCommerce, WooCommerce, Magento and fully custom e-commerce — designed, built and connected to your CRM, marketing and operations. The right platform for your business, scoped through the AI Business Audit.
- Australian business focus
- Senior-led discovery
- Designed to support Essential Eight ML2 alignment
- Scoped through the AI Business Audit
Commerce lifecycleShopify · BigCommerce · custom
Catalogue
Products + inventory
Cart
Checkout UX
Payment
Stripe / AfterPay
Fulfilment
3PL / ShipStation
Retention
Klaviyo / email
Platform comparison
Shopify, BigCommerce, WooCommerce — or custom.
Each has a sweet spot. The audit recommends the one that fits your catalogue, margins and growth plan — not the trendiest one this quarter.
Shopify
Small/mid retailers — fastest to launch.
Most common starting pointBigCommerce
B2B + larger catalogues, native multi-store.
WooCommerce
Content-heavy stores already on WordPress.
Custom
When platforms can't fit your workflow.
| Capability | Shopify | BigCommerce | WooCommerce | Custom |
|---|---|---|---|---|
| Time to first launch | ||||
| Monthly platform fee | ||||
| Custom checkout / UX | ||||
| B2B features (quotes, ABN) | ||||
| Headless storefront option | ||||
| Source code ownership | ||||
| Long-term TCO |
Strong Possible Not native
Who this is for
Custom and platform-based E-commerce is for retailers, wholesalers, B2B and DTC product businesses needing more than a standard storefront. We work best with operators ready to treat the store, catalogue, marketing and CRM as one connected system.
The shift this engagement creates
A simple before-and-after of what operators typically see once the right e-commerce setup is live.
On a generic storefront
- Catalogue and inventory managed manually
- Standard storefronts limiting growth
- Disconnected ads, store and customer follow-up
- Order fulfilment workflows done in spreadsheets
- No clear reporting on product performance or LTV
After a custom-fit e-commerce build
- Storefront tailored to your catalogue, brand and customer
- Catalogue, inventory and order workflows automated
- Store connected to your CRM, marketing and accounting
- Post-purchase follow-up and retention sequences running
- Clear reporting on product, channel and customer performance
Common challenges we solve
Recurring pain points an e-commerce engagement is designed to address.
- • Catalogue, inventory and orders managed manually
- • Generic storefront limiting brand and conversion
- • Store not talking to ads, CRM or accounting
- • Slow checkout, slow page speed or weak mobile UX
- • No clear post-purchase or retention workflow
What you get
A live storefront. Plus the admin behind it.
Every e-commerce engagement ships with a customer-facing storefront and the admin tooling to run it — catalogue, orders, fulfilment and reporting in one place.
store.your-brand.com.au
New season
Brand
Coastal merino crew
$89$120
S
M
L
XL
AU shipping Save
Shopify · BigCommerce · WooCommerce · Magento · custom — platform scoped after audit
Admin · Orders
Today: 24OM
#10231
Olivia M.
$89Paid
JC
#10232
James C.
$240Processing
SL
#10233
Sophie L.
$67Fulfilled
MT
#10234
Marcus T.
$180Awaiting
Connected to CRM · Klaviyo · Shipping APIs
Illustrative storefront + admin — not actual client data
What's included
A live store on the right platform for your business — connected, secure and growth-ready.
- Platform recommendation (Shopify, BigCommerce, WooCommerce, Magento or custom)
- Storefront UX / UI design tailored to your brand
- Theme build or fully custom storefront development
- Product catalogue and inventory automation
- Checkout, payments and fulfilment workflows
- Integrations with CRM, ERP, accounting and marketing
- Post-purchase follow-up, reviews and retention flows
- Launch, handover and growth support plan
How it works
A five-step delivery flow from audit to growth handover.
- 1
AI Business Audit
Discovery on the catalogue, customer, channels, fulfilment and growth goals.
- 2
Platform decision
Recommend the right platform — Shopify, BigCommerce, WooCommerce, Magento, headless or custom.
- 3
Design & build
Storefront design, build, catalogue, payments, fulfilment and integration sprints.
- 4
Migration / launch
Data migration where required, QA, security review, soft-launch and go-live support.
- 5
Growth handover
Handover with documentation, training and optional ongoing growth and optimisation.
Typical engagement
The structure most retailers find easy to plan around. Final scope, budget and timeline confirmed after the AI Business Audit.
Indicative duration
Scoped after audit (typical 8–14 weeks)
Format
Audit · Build · Launch · Growth
Led by
Senior e-commerce engineer
Output
Live store + integrations + growth handover
Platform licence fees and ad spend are paid directly by you to the platform under your accounts — no markup.
Where it applies
How we deliver e-commerce for Australian businesses
Indicative examples of how this service applies across three different Australian industries. Numbers are illustrative until anchored to a real engagement.
Professional Services
B2B portal on BigCommerce with quote requests
- ABN-validated B2B signup flow
- Tiered pricing visible only to approved accounts
- Quote-to-order workflow connected to ERP
Illustrative — outcomes vary by business
Hospitality & Tourism
Branded merch + membership store
- Branded storefront aligned with venue identity
- Members get exclusive pricing on merch
- Connected to loyalty + CRM for retention
Illustrative — outcomes vary by business
Potential outcomes
Common results we aim to give retailers and operators once the store is live. Final outcomes vary by business.
- A live store on the right platform for your business — not a generic template
- Catalogue, orders and inventory automated, not spreadsheet-driven
- Store connected to CRM, accounting, marketing and fulfilment
- A foundation for post-purchase, retention and growth campaigns
Illustrative outcomes: results depend on catalogue, offer, traffic, conversion and ongoing investment. The audit scopes realistic targets before any build commitment.
Industries we apply this to
Custom and platform-based e-commerce delivers across retail, wholesale, B2B and DTC product businesses.
Frequently asked questions
Short answers to questions retailers ask before scoping an e-commerce engagement.
Which e-commerce platform should we use?
It depends on your catalogue, scale, content strategy and integrations. Shopify suits most small-to-mid retailers. BigCommerce suits B2B and larger catalogues. WooCommerce suits content-heavy WordPress stores. Magento / Adobe Commerce suits complex enterprise catalogues. Custom or headless suits businesses where standard platforms don't fit. The audit recommends the right one.
Can you migrate from our existing platform?
Yes. Migration from Shopify, BigCommerce, WooCommerce, Magento, Squarespace, Wix, Neto, Maropost and custom platforms is supported — including products, customers, orders, content and SEO. The audit confirms what is realistic to migrate cleanly.
Do we get to keep the store, code and accounts?
Yes. Stores live under your accounts on your chosen platform, with your domain, your data and your IP. Where the build is custom, source code, infrastructure and roadmap are yours.
Can you integrate the store with our CRM, accounting and fulfilment?
Yes. CRMs (HubSpot, Pipedrive, Salesforce), accounting (Xero, MYOB), email marketing (Klaviyo, Mailchimp), payment processors (Stripe, Square, AfterPay), fulfilment (3PL, ShipStation, Starshipit) and your existing tools all integrate via APIs.
What about ongoing growth and optimisation?
Each store is delivered with documentation and training. Most retailers continue with an optional growth and optimisation plan covering paid ads, SEO, retention flows and conversion improvement. Others move it to an internal team. Both pathways are supported.
How is customer data security handled in the store?
Each platform is configured around authentication, role-based access, encrypted data storage, secure payment handling and audit logging — designed to support Essential Eight ML2 alignment across authentication, access control, logging and patching.
Primary paid offer
Ready to launch e-commerce that actually fits the business?
Book a free 30-minute opportunity call. Whether the right move is Shopify, BigCommerce, WooCommerce, Magento, headless or a custom-built store, we'll scope it through the AI Business Audit — no obligation either way.